Resources: Business Plan Online

Cover page

Table of Contents

1. Executive Summary

2. Company Description

Company History

Mission Statement

Products and Services

Current Status

Legal Status and Ownership

Key Partnerships (if any)

3. Industry Analysis

Industry Size, Growth Rate, and Sales Projections

Industry Structure

Nature of Participants

Key Success Factors

Industry Trends

Long-Term Prospects

4. Market Analysis

Market Segmentation and Target Market Selection

Buyer Behavior

Competitor Analysis

5. Marketing Plan

Overall Marketing Strategy

Product, Price, Promotions, and Distribution

6. Management Team and Company Structure

Management Team

Board of Directors

Board of Advisers

Company Structure

7. Operations Plan

General Approach to Operations

Business Location

Facilities and Equipment

8. Product (or Service) Design and Development Plan

Development Status and Tasks

Challenges and Risks

Intellectual Property

9. Financial Projections

Sources and Uses of Funds Statement

Assumptions Sheet

Pro Forma Income Statements

Pro Forma Balance Sheets

Pro Forma Cash Flows

Appendices

Sample Business Plan